Branding

In 2013, when e-cigarettes were emerging in the market, I had the opportunity to be part of the creative team behind the launch of a new product called **Viva Shisha**. Although we worked with a modest budget—since most of the investment was directed towards product development—we successfully built and promoted the brand, primarily focusing on online marketing strategies. Despite our efforts, the brand faced significant challenges due to a temporary ban on e-cigarettes in Canada, driven by health concerns, and was eventually discontinued. This experience, though, was invaluable, providing me with key insights into the complexities of launching a new product in a highly competitive and rapidly changing market. It taught me the importance of adaptability, creative problem-solving, and maximizing impact with limited resources.