Landing Page Design Promoting an Online Course

Overview

The Build Your Own Tiny Home landing page was designed to promote an online course available on platforms such as LinkedIn Learning, Udemy, Skillshare, and other North American online education sites. The goal was to create a visually engaging, easy-to-navigate landing page that clearly communicates the value of the course and encourages sign-ups.

My Role
• UI/UX Design: From wireframes to high-fidelity mockups
• Visual Direction: Image selection, color palette, and overall layout design
• Content Structuring: Organizing sections like course journey, format, testimonials, and benefits
• Mockups & Prototypes: Preparing visuals for desktop views to illustrate user experience

Creative Process

Challenge:
Promote a DIY tiny house course in a way that feels approachable, easy to follow, and aligned with the lifestyle associated with tiny homes—freedom, nature, and simplicity—while appealing to a primarily male audience without excluding women.

Approach:
1. Audience Insight:
• Majority male audience interested in building and construction projects.
• Growing trend in North America for off-grid, nature-oriented living.
2. Visual Design Choices:
• Dark backgrounds for a bold, modern look.
• Hero image of a completed tiny house to inspire and instantly connect emotionally with users.
• Images featuring both men and women to show accessibility and inclusivity.
• Outdoor settings (woods, open fields) to reflect the dream lifestyle behind tiny homes.
• Wood textures & natural elements in design to evoke craftsmanship and authenticity.
3. Content Strategy:
• Sections include What You’ll Learn, Course Format, Testimonials, and Sign-Up CTA.
• Emphasis on learning at your own pace and the simplicity of the process.
• Testimonials highlighting real experiences to build trust.

Design Solution
• UI/UX: A clean, one-page layout that organizes content intuitively so users can scan quickly.
• Visual Identity: Dark, nature-inspired aesthetic paired with real lifestyle photography to balance information with emotional appeal.
• Prototype: High-fidelity mockups presented on desktop screens.

Results

The final landing page:
• Clearly communicates course benefits with minimal text and strong visuals.
• Appeals to the core audience while staying inclusive.
• Balances lifestyle inspiration with practical information, encouraging conversions.