O Changarro: Branding for a Mexican Marketplace in Southern Europe

O Changarro is an online store that brings the vibrant essence of Mexican culture to Portugal and Southern Europe, specializing in authentic Mexican products. I developed a bold and dynamic branding concept that reflects the rich heritage and energy of Mexico.

The logo design draws inspiration from traditional Mexican typography and color palettes, featuring bright yellow, red, and turquoise—a combination that evokes warmth, passion, and authenticity. Yellow symbolizes optimism and joy, while red conveys energy and cultural richness. The turquoise accent adds a fresh, modern touch, enhancing the brand’s appeal for a digital platform.

Beyond the logo, I created promotional materials that integrate the same lively aesthetic, ensuring consistency across the brand’s identity. With plans to expand into app design, this project will evolve to include an intuitive user experience, further enhancing the brand’s connection to its audience.