Zippies Juice Boxes – Part of Zest Organics

Overview
Zest Organics, a Canadian natural juice company, launched a new kids’ product line called Zippies Juice Boxes. The goal was to create engaging, playful packaging and branding for children while maintaining the healthy, natural identity of Zest Organics.

The Challenge
The original Zest Organics juices targeted adults, so the new Zippies line needed to:
• Stand out in a crowded kids’ juice market
• Attract children with fun, vibrant visuals
• Communicate natural, healthy ingredients to parents
• Encourage active play with an energetic, positive brand message

My Role
I led the branding and packaging design, including:
• Concept development for the full Zippies identity
• Designing three juice boxes: Berry Zippy, Tropical Zippy, and Melon Zippy
• Creating unique characters for each flavor
• Designing promotional posters featuring the “Play Hard, Drink Smart” message
• Ensuring the designs were visually appealing, informative, and aligned with Zest Organics’ values

Creative Process
1. Research & Direction
• Studied kids’ packaging trends and behaviors.
• Determined that bold colors, simple layouts, and character-led branding would be the most effective.
2. Character Creation
• Berry Zippy: A superhero strawberry with a cape — energetic and bold.
• Tropical Zippy: A cool mango with sunglasses — fun and vibrant.
• Melon Zippy: A relaxed, friendly melon — sweet and approachable.
3. Packaging Design
• Used bright, saturated colors to attract kids.
• Highlighted natural ingredients to reassure parents.
• Included simple icons and clean layouts for readability.
4. Marketing Assets
• Created character-driven posters featuring active kids to reinforce the brand message:
“Play Hard, Drink Smart.”

Results & Impact
• Delivered a memorable, playful brand identity that appeals to kids and gains parents’ trust.
• Created packaging that stands out on shelves and communicates health, energy, and fun.
• Helped Zest Organics successfully expand into the children’s juice market with a fresh and engaging product line.